Remedy or cure for service failure?
نویسندگان
چکیده
منابع مشابه
Remedy or cure for service failure?: Effects of service recovery on customer satisfaction and loyalty
Purpose – This paper aims to contribute to a growing body of service recovery knowledge by examining the relationship between service recovery, consumer satisfaction and loyalty in a commercial banking environment. Design/methodology/approach – A conceptual framework encompassing th\e concepts of service recovery, communication, customer satisfaction and customer loyalty in the commercial bank ...
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ژورنال
عنوان ژورنال: Business Process Management Journal
سال: 2012
ISSN: 1463-7154
DOI: 10.1108/14637151211215028